About Road Map
The route to effective cultural development
From the team at award-winning exhibition design company Metaphor comes Road Map, an innovative, forward-thinking, live masterclass in interpretation planning.
Designed to train museum professionals worldwide in the art of creating a tailor made interpretation plan that will transform your destination, boost global appeal and shape the next generation of visitor experiences.
At Road Map, our fundamental belief is that interpretation is about bridging the gap between historical, scientific, or artistic content, and the visitor experience. Thinking beyond the building, to shape experiences that are inspiring, representative and inclusive for everyone. It starts with a plan, and it ends with a road map for sustainable growth.
Why Interpretation?
Interpretation is the process of thoughtfully presenting and contextualising collections, stories, and themes in a way that engages and resonates with diverse audiences. It involves blending curatorial expertise, focused on the authenticity and significance of objects, with design principles that consider how visitors interact with space, content, and multi-sensory experiences.
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​Effective interpretation seeks to:
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Inform and Educate: Providing clear, accurate, and accessible information about the artefacts or themes on display.
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Engage and Inspire: Creating emotional and intellectual connections that encourage deeper exploration and personal meaning-making.
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Connect Audiences and Stories: Addressing the needs, motivations, and expectations of diverse visitors, ensuring relevance and inclusivity.
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​The shift in museum interpretation over the last three decades has been transformative, moving from static, object-focused displays to dynamic, interactive, and inclusive experiences. This evolution reflects broader societal changes, technological advancements, and a commitment to making museums relevant and accessible to all. ​
Online Masterclass
Delivered entirely online, our live-training masterclasses are accessible worldwide, making it easier than ever to enhance your professional capabilities. Whether you’re a museum curator, exhibition designer, consultant, or interpretation specialist, our masterclasses offer you a chance to refresh your approach, learn new techniques, and stay up to date with global principles of interpretation. By mastering the latest tools and strategies, you can support your institution to elevate exhibitions, engage audiences in fresh ways, and stand out as a thriving cultural destination.
Graduates of our programme will be equipped to independently develop interpretation strategies, secure grant funding, and implement impactful exhibits. This self-sufficiency will not only save your institution time and money, but also position yourself as an invaluable assets within your team.
Follow Road Map’s guided route towards creating your own Interpretation Plan by choosing the training format that best suits your schedule:
A 5 week programme designed for students and museum professionals wanting to understand the essentials of interpretation planning.
A 10 week programme for museum professionals wanting to deliver interpretation planning projects in their organisations. This course gives a full overview of the interpretation planning process.
A 1 week intense programme customisable for quick, targeted skill development ideal for groups/teams within cultural organisations. Featuring all ten modules and 1-2-1 sessions.
Gain the skills and confidence to lead projects that deeply resonate with your audiences and position yourself as a leader in your field.
Roadmap, the team behind interpretation and masterplans at:
