Masterclass Modules

Earlier approaches to interpretation often prioritised expert-led narratives, with visitors expected to absorb predefined information passively. Today there is more of an emphasis on visitor-centred design, where museums consider diverse audience needs, learning styles, and backgrounds. Roadmap helps you stay ahead of this curve by teaching visitor-centred design principles and fostering innovation.

Our courses guide participants through every step of the interpretive process, from shaping stories and designing interactive experiences to aligning with institutional goals and audience expectations. By mastering these elements, you will drive increased visitor engagement, enhance your museum’s reputation, and future-proof your career.

Module Breakdown

The Interpretive Masterclass is offered as a five or ten module course designed to equip you with the skills to not only create transformative exhibitions but also secure funding, collaborate effectively, and position yourself as a leader in your field.

Module 1

Foundations of Interpretive Planning

Understanding the role of interpretation in cultural institutions
Exploring the impact of interpretation on audience engagement
Defining the institution’s mission and interpretive goals
Overview of the interpretive planning process

Module 2

Audience Motivations and Engagement

Conducting audience research to understand visitor motivations and needs
Identifying target audience segments for interpretive planning
Setting visitor engagement goals
Using visitor insights to shape interpretive themes

Module 3

Shaping Interpretive Themes and Messages

Developing key themes to convey collections and stories effectively
Crafting messages that resonate with diverse audiences
Aligning interpretive themes with institutional goals and values
Exploring the power of theme-based storytelling

Module 4

Techniques for Storytelling in Space

Exploring techniques for spatial storytelling and immersive experiences
Balancing physical and digital interpretation methods
Incorporating multi-sensory and interactive elements
Working with designers to integrate interpretation into the visitor journey

Module 5

Emotion and Empathy in Interpretation

Understanding the role of emotion in visitor engagement
Techniques for creating empathy-driven storytelling
Designing experiences that evoke emotional connections with audiences
Exploring case studies where empathy enhances interpretation

Module 6

Designing Interpretive Experiences

Structuring narratives across different spaces and exhibits
Pacing experiences, taking visitors on an emotional journey that meets their needs
(avoid museum fatigue and overwhelm)
Creating memorable “moments” for visitors within exhibits
Considering visitor flow and the physical journey through interpretive spaces
Aligning spatial design with interpretive goals

Module 7

Interpreting Objects with Multiple Meanings

Develop skills to present single objects through various interpretive lenses
Understand how to showcase the layered meanings of cultural or historical artefacts
Recognising and exploring the diverse perspectives an object can represent (e.g. cultural, historical, personal, or social)
Techniques for presenting multiple interpretations to encourage audience reflection and dialogue
Case studies of objects with complex histories and the interpretive approaches used